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HTML is good for debugging, but is unsuitable for application use.
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To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <querypage qpoffset="10" />
  </query-continue>
  <query>
    <querypage name="Ancientpages">
      <results>
        <page value="20140107083532" timestamp="2014-01-07T08:35:32Z" ns="0" title="Test Page" />
        <page value="20140107211127" timestamp="2014-01-07T21:11:27Z" ns="0" title="Promotion" />
        <page value="20140112184535" timestamp="2014-01-12T18:45:35Z" ns="0" title="Measurements" />
        <page value="20140118161758" timestamp="2014-01-18T16:17:58Z" ns="0" title="Secret smartphone codes to display cell-id data" />
        <page value="20140123175328" timestamp="2014-01-23T17:53:28Z" ns="0" title="Blocked applications" />
        <page value="20140126113011" timestamp="2014-01-26T11:30:11Z" ns="0" title="Future OpenCellID database content" />
        <page value="20140127175240" timestamp="2014-01-27T17:52:40Z" ns="0" title="Promo email cell data app developer" />
        <page value="20140130223632" timestamp="2014-01-30T22:36:32Z" ns="0" title="Cell-id related web services" />
        <page value="20140130224314" timestamp="2014-01-30T22:43:14Z" ns="0" title="Community servers" />
        <page value="20140323183923" timestamp="2014-03-23T18:39:23Z" ns="0" title="Collaboration with other projects" />
      </results>
    </querypage>
  </query>
</api>